Making culture transformation simple, concrete & impactful.

"Culture is the flexible muscle strength around the strategy spine."
Whatever your strategic ambitions is as an organization, you need a culture that drives these ambitions. A thriving culture stimulates collaboration, minimize energy-loss and leads to higher productivity. A healthy culture enables organizations to navigate mergers, transformations, and crises with agility.
We are curious to hear you challenges and help you think through a practical and simple approach to boost your culture:
What we do
Culture Transformation
Assess the strengths and weaknesses of your culture. The strengths are the fundament of your change. If people recognize the strengths in the culture, they are more willing to look at the shadow sides of a culture. The shadow / weaknesses indicate loss of energy and productivity. Here we will find the anchors fort he required changes.
Embodied Leadership
Leaders role model the culture you wish to develop. They need to show, what you expect from everyone and they own and apply the tools to make the employee journey exciting. Your culture transformation comes alive through the development of your leaders.
Energized Employees
The key to unlocking the full potential of your people and organization is an inspiring People, Organization & Culture (POC) vision. This needs to be translated into a compelling POC strategy. We can help to articulate the vision and POC strategy and build your internal HR capabilities.
Our approach for sustainable change
Become aware of what is
Making the unconscious, conscious. And making the intangible, tangible. That’s where we start. We use dialogue, interviews and measurement to understand what works and what doesn’t work in the organization. From there, we define the need for change.

Co-create the change together
We believe in the power of co-creation and aim for a transformation that is desired and supported. In dialogue with a wide group of employees, we define what the dot on the horizon should be and what is the best way to get there. Together we sketch a program plan.

Move from mind to heart & hands
We make our programs tangible and concrete. Organizations don’t transform, people do. So, we give a clear answer to ‘’What do people need to know & learn to embrace this transformation?’’ and ‘’How can we capture change in habits and behaviors?’’

Ignite a movement
When the direction is clear, it is time to engage and develop. Development programs are a combination of strong leadership development, development and gathering a (growing) number of ambassadors’ and co-creating symbols and rituals together.

Root in day-to-day workplace
Change is reinforced and sustained by deeply rooting it in the workplace. In the last step, we translate habits & behaviors to all touchpoints in the employee journey, to meeting structures, team arrangements, rituals and agreed roles and responsibilities. We translate the intangible (mindset, purpose, values) to the tangible (process, structure, strategy, goals).


Gert-Jan van Wijk
Founder Opire
"Culture is the flexible muscle strength around the strategy spine."
What is the one thing that is holding back your organization?
